New Partnership with JL Racing

Posted on Fri, 3 May, 2024

We are proud to share that JL Racing will be a new strategic partner with Fulham Reach Boat Club (FRBC).This collaboration aims to broaden access to rowing within their communities, particularly among those facing financial or social challenges, fostering their growth both on and off the water.

Bringing together two prominent rowing organisations from the United States and the United Kingdom, this partnership seeks to enhance the rowing community on a broader scale. By reaching out to underserved communities, establishing connections within the rowing industry, and providing unique exposure opportunities, both parties aim to expand their impact.

JL Racing is renowned for its quality and durable custom rowing apparel, is a family-owned business operated by athletes and has been designing and manufacturing technical training and racing clothing for over 42 years. With a global presence spanning the United States, United Kingdom, Europe, Australia, and New Zealand, JL Racing prioritises sustainability and ethical sourcing in its operations. Their commitment to renewable energy, exemplified by over 8,000 rooftop solar panels, underscores their dedication to reducing environmental impact.

Inclusivity lies at the heart of JL Racing's mission, as demonstrated by their pledge to provide race and training kits for FRBC members and supporters, both on and off the water. This partnership aims to serve over 1,500 individuals annually, ensuring that rowing remains accessible to all, regardless of background.

Alison Abrams, VP of Sales at JL Racing, expressed enthusiasm for the partnership, highlighting FRBC's commitment to inclusion, outreach, performance, accessibility, and sustainability. She emphasised the alignment between FRBC's mission and JL Racing's vision for the future of sports, pledging support for FRBC's programs and their impact on the rowing community.

"We are thrilled to partner with Fulham Reach Boat Club and support their involvement in rowing at all levels. Their mission of inclusion, outreach, performance, accessibility, and sustainability sets a strong example within several communities and aligns with our vision for the future of sports. We look forward to supporting FRBC’s programs and showcasing their impact and outlook for rowing!”

Thanks JL Racing for choosing to partner with FRBC and follow our exciting journey through our websites and social media channels for the latest updates on this impactful partnership.

Website: JL.Team 
Website: fulhamreachboatclub.co.uk 
Social Media: @fulhamreachboatclub
Social Media: @JLRacing

©2024  All rights reserved.     Company Number: 8900584     Registered Charity Number: 1161813
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